The two things almost no wellness site has handled (and most designers never mention)
The subtle reasons good-fit people talk themselves out of reaching out to you (psst...it's not your work)
The 5-second homepage test that determines whether a first-time visitor can tell who you help and what to do next
what you'll find in the guide
You've got the credentials, the experience, and the kind of work people thank you for. Your website though? People land on it, can't quite tell what you do or where to start, and quickly click away. This checklist walks you through what's getting in the way in about 10 minutes, without starting over.
What the right people need to see on your website to say yes to you
My background's a bit of a winding path: a Master of Public Health, years in health education and wellness coaching, and a long stretch writing copy and teaching marketing to other business owners. The thread through all of it has been the same one — helping good work be understood.
This checklist is the same set of questions I run through when I look at a site. No fluff, no scare tactics, just the things that actually make a website easier to understand, trust, and book.
I'm Sharon.
I design Showit websites for wellness practitioners.
the designer