Portfolio Tag: Communications/Marketing

  • Email Templates for Membership

    The following are examples of email templates I wrote for an email marketing membership for small business owners and entrepreneurs called Emails On Tap. Three templates were sent to members monthly, including a nurture email, a sales email, and a wild card. Value Email Sales Email Wild Card

    Read more

  • Printable Guide for Copywriting

    I included the following PDF guide to showcase my document design skills which apply to printed newsletters, flyers, and other documents. This PDF is called The Ultimate AI Copywriting Toolkit. I created it as a high-value “lead magnet” or “freebie” to grow my email list for my copywriting business. It’s full of basic copywriting formulas […]

    Read more

  • Social Media Campaign for Candle Co.

    The following is an example of a multi-channel social media strategy I created for The Brash Wick candle company. The campaign’s goal was to spread awareness and build excitement around the company’s launch. The secondary goal was to gain followers on Instagram and Facebook. Throughout my years in communications, I’ve learned there are 5 content […]

    Read more

  • Content Kit for Wedding Photographers

    The following is a digital product I created for wedding photographers. It includes a spreadsheet dashboard housing links to a full set of pre-written blog posts, meta descriptions, keywords, social media captions, suggested hashtags, email newsletters, and Pinterest pin descriptions. The kit also included four sets of customizable social post templates for various platforms I […]

    Read more

  • Social Media SOPs

    This is one of the standard operating procedure {SOP} guides I created to use as a basis for crafting content marketing plans. This SOP takes advantage of re-using and repurposing content across multiple channels for maximum visibility without overdoing the content creation aspect.

    Read more

  • Monthly Content for Marketing Firm

    The following examples are a monthly content packet I completed in 2016 for an ongoing client, a marketing agency called ParamountMD. I was given a list of possible content topics and keywords to include in the blog posts. I wrote the SEO-optimized blog posts, a press release announcing the new content, and a set of […]

    Read more

  • Package Inserts for Fabric Brand

    These are images of package inserts I designed for a fabric shop. Package inserts are important to encourage re-orders and provide an excellent customer experience. These were designed in Canva. Looking back, I think the pink cursive text over the blue background may be difficult to read for some people. Scratch-off stickers were placed over […]

    Read more

  • Print Materials for Dog Brand

    The following screenshots are examples of print media I designed in Canva for a dog accessories brand called Barkable Boutique. Barkable Boutique was a boutique brand for luxury dog accessories such as special event bandanas and velvet lounge collars. The physical versions of these examples were printed through VistaPrint {which is why you’re seeing the […]

    Read more

  • Website & Content Plan for Lifestyle Blog

    This is a Southern lifestyle website I built on a whim. I’m including it in this portfolio to show my content and branding processes, a bit of my photography skills, and more of how I can write in different styles for different audiences. For Biscuits, Breezes, and Backyards, I built the site in WordPress using […]

    Read more