Portfolio Tag: Social Media

  • Social Media Campaign for Candle Co.

    The following is an example of a multi-channel social media strategy I created for The Brash Wick candle company. The campaign’s goal was to spread awareness and build excitement around the company’s launch. The secondary goal was to gain followers on Instagram and Facebook. Throughout my years in communications, I’ve learned there are 5 content […]

    Read more

  • Content Kit for Wedding Photographers

    The following is a digital product I created for wedding photographers. It includes a spreadsheet dashboard housing links to a full set of pre-written blog posts, meta descriptions, keywords, social media captions, suggested hashtags, email newsletters, and Pinterest pin descriptions. The kit also included four sets of customizable social post templates for various platforms I […]

    Read more

  • Social Media SOPs

    This is one of the standard operating procedure {SOP} guides I created to use as a basis for crafting content marketing plans. This SOP takes advantage of re-using and repurposing content across multiple channels for maximum visibility without overdoing the content creation aspect.

    Read more

  • Monthly Content for Marketing Firm

    The following examples are a monthly content packet I completed in 2016 for an ongoing client, a marketing agency called ParamountMD. I was given a list of possible content topics and keywords to include in the blog posts. I wrote the SEO-optimized blog posts, a press release announcing the new content, and a set of […]

    Read more